Athens Music Week/ Music Innovation Hub
Digital marketing in live music: ticketing and events
From BMG, Universal and EMI Global Marketing to Live Nation and Ticketmaster, marketing music is her life! Celia will introduce live music consumer insight, event attendance behavior, strategy tools and services to sell music shows, always under the premise “Artists & Fans First”
Speaker: CELIA CARRILLO CASTILLO (ES)// Chief Marketing Officer Ticketmaster
I am one of the Spain’s outstanding music business executives. In a sector as dynamic as the cultural industry, I have earned renowned prestige by launching campaigns and development strategies for record campaigns and major tours and concerts. I am placed my talent at the service of the best companies in the recording sector: BMG, MCA, Polygram, Universal, Virgin or EMI, where I served as Vice President of Global Marketing at EMI Music in London; having previously served as marketing director at the Madrid headquarters. I am now developed my professional profile in the live music industry live, first at live Nation, the world’s largest concert promoter, and currently at Ticketmaster, the sector’s leading company. I am also an equal opportunity activist and co-founder of the Association for Women in the Music Industry, MIM. I am passionate about innovation, creativity and the challenges that the constant changes in the entertainment business model bring.
- 20 Ιουνίου 2019
16:00 - 17:30