Athens Music Week/ Music Innovation Hub
Rights-management and Monetization on YouTube – How to increase your revenues on YouTube
For right-holders, it is crucial to understand the basics, how the YouTube Content ID and rights-management works on the platform. This workshop shows the way how ads get placed on YouTube channels and videos eligible for monetization, sheds a light on music related assets, related claims and different policies. Also tips and tricks how right-holders can help their YouTube Partner Company/Aggregator, with the rights to manage music related content, to increase revenues and decrease various types of conflicts and issues regarding copyrights.
Speaker: ANDRAS BOZAN BODROGI (HU) // Certified Youtube Specialist / New Media Consultant / The State51 Conspiracy
Andras worked on various fields of the music industry (EMI Records, Music Export Hungary, WM Music Distribution, Google Ground Budapest…) as new business, marketing and project manager, gained an expertise in digital music and online communication, helping labels and artists in this challenging era of music content creation and performance. Currently he is an external consultant and expert partner of Google Hungary, conduct trainings to YouTube partner companies, creative and media agencies, labels, artists, brands and content creators to reach their goals with audiovisual content. Andras is also working as YouTube specialist, managing a YouTube support team at The State51 Conspiracy, a London based music company, helping independent labels and artists in rights management and monetization on YouTube. He is a guest lecturer, trainer and tutor of various educational programs, marketing, media and communication departments of universities, in music related conferences and festivals. With the Budapest based music management school called ‘Almost Famous Rock School” he has his own long format course called “Digital Music Business from A till Z”. He is also a tutor at JUMP, European Music Market Accelerator program. In order to find balance in life, Andras writing, producing and releasing music under the name BoZaN
- 19 Ιουνίου 2019
12:00 - 13:30