Athens Music Week/ Music Innovation Hub
The Rise of Video – How to make most out of YouTube!
Video content is trending, consumption is rising. More and more actors are applying to this format in order to reach their goals, growing with their brands, reaching people with their products and services via content. If it is video, then you can’t miss YouTube out from your strategy. This workshop is customized to music industry actors, revealing the main advantages of the biggest video platform, previewing right techniques, best practices how to be optimally retrievable and recognizable as brand, how to present music industry related projects and start-ups on the biggest video platform, on the second biggest search engine. Giving an overview on creative content formats and strategy, cost-saving ways of content production, about the YouTube Partner Program, community development, rights management and monetization as well.
ANDRAS BOZAN BODROGI (HU)// Certified Youtube Specialist / New Media Consultant / The State51 Conspiracy
Andras worked on various fields of the music industry (EMI Records, Music Export Hungary, WM Music Distribution, Google Ground Budapest…) as new business, marketing and project manager, gained an expertise in digital music and online communication, helping labels and artists in this challenging era of music content creation and performance. Currently he is an external consultant and expert partner of Google Hungary, conduct trainings to YouTube partner companies, creative and media agencies, labels, artists, brands and content creators to reach their goals with audiovisual content. Andras is also working as YouTube specialist, managing a YouTube support team at The State51 Conspiracy, a London based music company, helping independent labels and artists in rights management and monetization on YouTube. He is a guest lecturer, trainer and tutor of various educational programs, marketing, media and communication departments of universities, in music related conferences and festivals. With the Budapest based music management school called ‘Almost Famous Rock School” he has his own long format course called “Digital Music Business from A till Z”. He is also a tutor at JUMP, European Music Market Accelerator program. In order to find balance in life, Andras writing, producing and releasing music under the name BoZaN.
- 20 Ιουνίου 2019
12:30 - 14:00